About East Asia Super League
East Asia Super League’s (EASL) founding mission is to create Asia’s premier basketball league, while elevating the sport in the region.
Combining the best clubs, from the best leagues, with best-in-class production values, EASL’s vision is to become one of the world’s top three professional basketball leagues by 2025.
EASL Season 1 took place as a week-long competition in March 2023, "EASL Champions Week", and featured the top eight teams from Greater China, Japan, Korea and the Philippines.
The inaugural home-and-away format of EASL will commence with Season 2 in Fall 2023.
Prior to Season 1, EASL launched an arsenal of original content, allowing fans to see their homegrown Asian stars, and other up-and-coming players, in fun and entertaining formats. This included original video feature series such as: EASL BALLERIFIC, EASL Full-Court Press, EASL Cam, EASL All-Access and EASL Fresh.
In addition, EASL has built a large fan base across leading social networks, with both global and country-specific accounts.
In August 2020, FIBA, basketball’s world governing body, granted exclusive recognition and support for EASL through a 10-year formal agreement to launch and operate a new regional championship for professional clubs in Asia.
EASL held four successful preseason tournaments in the 2017 to 2019 period, featuring elite teams from the top leagues in Asia, including: CBA (China), B.LEAGUE (Japan), KBL (Korea), PBA (Philippines) and SBL (Chinese Taipei).
EASL’s week-long The Terrific 12 tournament in Macao in September 2019 featured thrilling basketball competition between a dozen of Asia’s top teams. It attracted sell-out live audiences and more than 117 million viewers worldwide on television and streaming platforms.
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East Asia
Super League
EASL Core Values
1
The Best of the Best
Bringing together the best clubs from the best leagues for entertaining, exciting hoops competition, with best-in-class production values and event operations.
2
Terrific Together
EASL is committed to bringing together stakeholders from around the region through our engaging competition and content platforms, creating value for all.
By creating a unified platform for regional competition, we strengthen our partner leagues and elevate our sport.
Moreover, EASL believes firmly in collaboration with all our partners, and offers a high degree of flexibility to build mutually beneficial relationships.
3
The Hub of Asian Basketball
EASL produces unique content covering events on and off the court, from across Asia, year-round.
By delivering news and original content from around the region, we aim to become a “go-to” destination for both avid and casual basketball fans in Asia. We also aim to attract marketers seeking to connect with this valuable audience.
Leadership Team
Matt Beyer
Co-Founder & CEO
As EASL CEO, Matt Beyer leads all strategy, operations and league relations. Prior to co-founding EASL, Matt founded ALTIUS, a leading player agency in China. He is the first and only foreigner to receive agent certification from the General Sport Administration of China and the China Basketball Association. He also worked in PR and government relations in Beijing. He is fluent in Mandarin.
Henry Kerins
Co-Founder & CFO
As EASL CFO, Henry Kerins is responsible for all funding efforts, including finance, investor relations, vendor management and company administration. Before co-founding EASL, Kerins worked as an advisor at Asia Group, in China Markets Investment Banking, J.P. Morgan, and as a presenter at Hong Kong Satellite Television. Kerins grew up in Hong Kong and attended university in Beijing. He is fluent in Mandarin.
Contact Us
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