About East Asia Super League

East Asia Super League’s (EASL) founding mission is to create Asia’s premier basketball league, while elevating the sport in the region.

Combining the best clubs, from the best leagues, with best-in-class production values, EASL’s vision is to become one of the world’s top three professional basketball leagues by 2025.

The first "EASL" branded competition took place in March 2023, "EASL Champions Week", and featured the top eight teams from Greater China, Japan, Korea and the Philippines.

The inaugural home-and-away season of EASL, 2023-24, began in October 2023 and finished in March 2024, with Japan B.LEAGUE team the Chiba Jets emerging victorious.

Prior to launch, EASL created an arsenal of original content, allowing fans to see Asian stars, and other up-and-coming players, in fun and entertaining formats. This included original video feature series such as: EASL BALLERIFIC, EASL Full-Court Press, EASL Cam, EASL All-Access and EASL Fresh.

In addition, EASL has built a large fan base across leading social networks, with both global and country-specific accounts.

In August 2020, FIBA, basketball’s world governing body, granted exclusive recognition and support for EASL through a 10-year formal agreement to launch and operate a new regional championship for professional clubs in Asia.

EASL held four successful preseason tournaments in the 2017 to 2019 period, featuring elite teams from the top leagues in Asia, including: CBA (China), B.LEAGUE (Japan), KBL (Korea), PBA (Philippines) and SBL (Chinese Taipei).

EASL’s week-long The Terrific 12 tournament in Macao in September 2019 featured thrilling basketball competition between a dozen of Asia’s top teams. It attracted sell-out live audiences and more than 117 million viewers worldwide on television and streaming platforms.

East Asia

Super League

EASL Core Values

1

The Best of the Best

EASL is a competition for the best clubs from the best leagues in East Asia, to decide the regional champion. EASL is committed to matching the quality of its competing teams with best-in-class production values and event operations.

2

Terrific Together

EASL is committed to bringing together stakeholders from across Asian basketball through our engaging competition and content platforms, creating value for all.

By creating a unified platform for regional competition, we strengthen our partner leagues and elevate our sport.

3

The Hub of Asian Basketball

EASL produces unique content covering events on and off the court, from across Asia, year-round.

By delivering news and original content, we aim to become a “go-to” media destination for basketball fans in Asia. We also aim to attract marketers seeking to connect with this valuable audience.

Leadership Team

Henry Kerins

Henry Kerins

Co-Founder and Chief Executive Officer

Mark Fischer

Mark Fischer

Chief Commercial Officer

Office Locations

Tokyo

123 Somplace Street,
Suburb ABC 1234
Tokyo

Taipei

123 Somplace Street,
Suburb ABC 1234
Taipei

Hong Kong

123 Somplace Street,
Suburb ABC 1234
Hong Kong

Macao

123 Somplace Street,
Suburb ABC 1234
Macao

Manila

123 Somplace Street,
Suburb ABC 1234
Manila

Shanghai

123 Somplace Street,
Suburb ABC 1234
Shanghai

Seoul

123 Somplace Street,
Suburb ABC 1234
Seoul

Contact Us

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Official Partners

Product Partners