Bringing together the best clubs from the best leagues for entertaining, exciting hoops competition, with best-in-class production values and event operations.
EASL is committed to bringing together stakeholders from around the region through our engaging competition and content platforms, creating value for all.
By creating a unified platform for regional competition, we strengthen our partner leagues and elevate our sport.
Moreover, EASL believes firmly in collaboration with all our partners, and offers a high degree of flexibility to build mutually beneficial relationships.
EASL produces unique content covering events on and off the court, from across Asia, year-round.
By delivering news and original content from around the region, we aim to become a “go-to” destination for both avid and casual basketball fans in Asia. We also aim to attract marketers seeking to connect with this valuable audience.
As EASL CEO, Matt Beyer leads all strategy, operations and league relations. Prior to co-founding EASL, Matt founded ALTIUS, a leading player agency in China. He is the first and only foreigner to receive agent certification from the General Sport Administration of China and the China Basketball Association. He also worked in PR and government relations in Beijing. He is fluent in Mandarin.
As EASL CFO, Henry Kerins is responsible for all funding efforts, including finance, investor relations, vendor management and company administration. Before co-founding EASL, Kerins worked as an advisor at Asia Group, in China Markets Investment Banking, J.P. Morgan, and as a presenter at Hong Kong Satellite Television. Kerins grew up in Hong Kong and attended university in Beijing. He is fluent in Mandarin.
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