About East Asia Super League
East Asia Super League’s (EASL) founding mission is to create Asia’s premier basketball league, while elevating the sport in the region.
Combining the best clubs, from the best leagues, with best-in-class production values, EASL’s vision is to become one of the world’s top three professional basketball leagues by 2025.
East Asia Super League (EASL) Season 1 will tip off this March 2023 dubbed as "EASL Champions Week", matching the top eight teams from Greater China, Japan, Korea and the Philippines against each other in a week-long format. The inaugural home-and-away format of season will commence in Season 2 in Fall 2023.
Prior to Season 1, EASL has launched an arsenal of original content for fans to see their homegrown Asian star and up-and-coming players in a fun and entertaining way like never before. EASL feature series include: EASL BALLERIFIC, EASL Full-Court Press, EASL Cam, EASL All-Access and EASL Fresh. In addition, EASL has built a large fanbase across various leading social networks, both global and country specific indigenous.
In August 2020, FIBA, the sport’s world governing body, granted exclusive recognition and support through a 10-year formal agreement for EASL to launch and operate a new regional championship for professional clubs in Asia.
EASL has held four successful preseason tournaments from 2017-2019, featuring elite club teams from the top leagues in Asia, including: CBA (China), B.LEAGUE (Japan), KBL (Korea), PBA (Philippines) and SBL (Chinese Taipei).
EASL’s weeklong The Terrific 12 tournament held in Macao in September 2019 featured thrilling basketball competition between a dozen of Asia’s top teams, attracting both sellout live audiences with more than 117 million viewers worldwide.
.jpg)
East Asia
Super League
EASL Core Values
1
The Best of the Best
Bringing together the best clubs from the best leagues for entertaining, exciting hoops competition, with best-in-class production values and event operations.
2
Terrific Together
More than just our tagline, EASL is committed to bringing together stakeholders from around the region through our engaging league and content platforms, creating value for all.By creating a unified platform for intra-regional competition, we strengthen our partner leagues, and elevate basketball in the region.Moreover, EASL believes firmly in collaboration with all our partners, offering a high degree of flexibility, particularly in these challenging times, to build mutually beneficial relationships.
3
The Hub of Asian Basketball
EASL produces unique content covering events on and off the court from across Asia year-round. By also delivering news and original series from around the region we are the “go-to” for both avid and casual fans, and leading marketers seeking to connect with target consumers.
Leadership Team
Matt Beyer
Co-Founder & CEO
As EASL CEO, Matt Beyer leads all strategy, operations and league relations. Prior to co-founding EASL, Matt founded ALTIUS, a leading player agency in China, is the first and only foreigner to receive a agent certification from the General Sport Administration of China and the China Basketball Association and worked in PR and government relations in Beijing. He is fluent in Mandarin.
Henry Kerins
Co-Founder & CFO
As EASL CFO, Henry Kerins is responsible for all funding efforts, including finance, investor relations, vendor management and company administration. Before co-founding EASL, Kerins worked as an advisor at Asia Group, in China Markets Investment Banking, J.P. Morgan, and as a presenter at Hong Kong Satellite Television. Kerins grew up in Hong Kong and attended university in Beijing. He is fluent in Mandarin.
Contact Us
Have a question for the EASL team? Please fill in your details and one of the team will get back to you as soon as possible.