East Asia Super League (EASL) is proud to unveil an incredible lineup of over 40 outstanding partners who join us for this 2025-26 season. EASL’s partners are showcased across venues, featured in social media campaigns, activations, and throughout our broadcast, elevating the fan experience and supporting the growth of basketball across Asia.

The 2025-26 season marks a major milestone for EASL as it collaborates with some of the most innovative and influential multinational companies dedicated to sports, health and wellness, and regional collaboration. Our partners amplify the passion and energy of our games through in-venue branding, digital activations, and immersive experiences that bring fans closer to the action.

From global brands to local champions, these partnerships solidify EASL's position as Asia’s premier basketball league.

Corporate Sponsors

• Under Armour

• BOC Group Life Assurance Company Limited

• The Fullerton Ocean Park Hotel Hong Kong

• Spalding

• Jeju Samdasoo

• Serious Player Only

• Want Want

• Citadines Cebu City

• Ticketlink

• Government of the City of Ilagan

• Aurora Hotel

• Okinawa Grand Mer Resort

• Grand Hyatt Taipei

• Xac Bank

• Crowne Plaza

• YETI

• Business Mirror

• The Pad

• Simify

• PAL

• FIBHER

• City Government of Cebu

• Lyf Cebu City

• Maximillian Hotel

• 24/7 Fitness

‍

Sponsors in Association with Member Teams

• The Tochigi Bank, Ltd.

• MANI, INC.

• NIPPON GAS CO., LTD.

• NASU Material Corporation

• Eisei Painting Co., Ltd.

• O-ENCE Inc.

‍

Corporate Partners

• Dentsu

• TPI

• DOMI

• WSC

• MM Marketing

• Tradable Bits

• SPOT

‍

EASL thanks each corporate partner and sponsor for their commitment to the 2025-26 season.