East Asia Super League has agreed sponsorship deals with leading global and regional brands for its historic 2023-24 season, including Arena Plus, Seda Nuvali, Howard Plaza Hotel, Hyperice, Spalding and Summit Water.

“EASL is honored to partner with this array of industry-leading brands for our 2023-24 season,” said EASL CEO Matt Beyer. “We look forward to working with them in a long-term capacity on exciting activations that will engage fans and enhance the EASL experience.”

EASL remains in partnership discussions with other leading global, regional and local brands for the 2023-24 season, and will announce further information on these in due course.

The EASL 2023-24 season tipped off on Wednesday, October 11. The season features 24 home and away group stage games through to February 2024. The EASL Final Four in March 2024 will see the top four teams in the group stage compete over four games for the title of East Asian champion.

Live coverage of the EASL 2023-24 season is being broadcast and streamed globally on major television and streaming platforms including: U-NEXT in Japan, SPOTV in Korea and Southeast Asia, Cignal TV in the Philippines, Videoland in Chinese Taipei, Zhibo8 and other platforms in China, FIBA’s Courtside 1891 and EASL’s Facebook channel.