July 1, 2025

East Asia Super League Unveils Rebrand, Marks New Era of Growth

00 min read

East Asia Super League Unveils Rebrand, Marks New Era of Growth

Written By

Tyler Schiff

East Asia Super League Unveils Rebrand, Marks New Era of Growth

Ahead of Season 3, EASL launches Your Game — a fresh brand campaign and visual identity celebrating the fans, teams, and culture driving Asian basketball forward.

For two seasons running, EASL has delivered top-tier action in Asian basketball. Heading into season three, it was time to show love and appreciation to the fans, teams, and partners all around the region who made it all possible. Your passion for seeing Asia’s champions go head-to-head has pushed our mission forward. That’s why this season, it’s Your Game.

EASL’s new logo and creative direction provide a clean and modern identity that matches the league’s momentum and vision.  Asian basketball has constantly pushed the boundaries and broken through on the world’s biggest stages. Our new brand campaign — Your Game — tells the world that every city, every court, every possession is part of that limit-defying experience you share with Asia’s top teams and athletes. Because without the fans, there is no EASL.

“We saw an opportunity to create a brand identity that not only stands out but stands for something,” said EASL Creative Manager Hadrein Damalerio. “It reflects our ambition to build the most elevated basketball platform in Asia. The design bridges our previous typography with added symbolic motion, capturing the rising energy of basketball across Asia and our commitment to push it forward.”

With the foundation of EASL's Future Champions program in place, Your Game now sends an even louder message to the up-and-coming youth players from across the region, that their heroes once stood where they stand — with a ball, a court, and a dream they made their own.

“‘Your Game’ is more than a campaign, it’s an open invitation,” said Vice President and Head of Marketing, Mat Morgan. “Whether it comes from us, our teams, or the fans, it always says the same thing: this league is for you. It’s personal, it’s cultural, and it’s built to welcome everyone into the story.”

In 2025–26, EASL's going bigger. More teams from more leagues. Three from Japan. A first-ever squad from Mongolia. And we’re just getting started. That means more regional rivalries, more hometown heroes, and more must-see moments. And you’ll be right in the middle of it all.

This rebrand and new seasonal brand campaign is about honoring the fans who built EASL and sending invitations to all new supporters. What’s coming in 2025–26 is more exciting, more competitive, and more of a spectacle than ever before. And this time, it’s all Yours.

Subscribe to our Newsletter and get the latest

Thank you! Your submission has been received!
Oops! Something went wrong.

Tags

No items found.

More news

Clear

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Xac Broncos Become First Mongolian Team to Qualify for East Asia Super League
Xac Broncos Become First Mongolian Team to Qualify for East Asia Super League

21 May

No items found.
Alvark Tokyo Qualify For 2025-26 EASL Season
Alvark Tokyo Qualify For 2025-26 EASL Season

19 May

No items found.
Rykuyu Golden Kings Qualify For 2025-26 EASL Season
Rykuyu Golden Kings Qualify For 2025-26 EASL Season

19 May

Ryukyu Golden Kings

Utsunomiya Brex Qualify For 2025-26 EASL Season
Utsunomiya Brex Qualify For 2025-26 EASL Season

19 May

No items found.
Changwon LG Sakers Capture First KBL Championship in Seven-Game Thriller Over Seoul SK
Changwon LG Sakers Capture First KBL Championship in Seven-Game Thriller Over Seoul SK

17 May

No items found.
MBA ‘The League’ Finals Update: Xac Broncos Grab 2-1 Series Lead
MBA ‘The League’ Finals Update: Xac Broncos Grab 2-1 Series Lead

16 May

No items found.
EASL Confirms 12th Team for 2025–26 Season: Three B.LEAGUE Teams to Compete
EASL Confirms 12th Team for 2025–26 Season: Three B.LEAGUE Teams to Compete

13 May

No items found.
Seoul SK Knights Qualify For 2025-26 EASL Season
Seoul SK Knights Qualify For 2025-26 EASL Season

29 Apr

No items found.
Taoyuan Pauian Pilots Qualify For 2025-26 EASL Season
Taoyuan Pauian Pilots Qualify For 2025-26 EASL Season

28 Apr

Taoyuan Pauian Pilots

Taipei Fubon Braves Qualify For 2025-26 EASL Season
Taipei Fubon Braves Qualify For 2025-26 EASL Season

28 Apr

No items found.
Changwon LG Sakers Qualify For 2025-26 EASL Season
Changwon LG Sakers Qualify For 2025-26 EASL Season

28 Apr

No items found.
KBL SEMIFINALS UPDATE: SK Knights, LG Sakers Take 2-0 Series Lead
KBL SEMIFINALS UPDATE: SK Knights, LG Sakers Take 2-0 Series Lead

27 Apr

No items found.
EASL Announces 2024-25 All-EASL Team Presented By Spalding
EASL Announces 2024-25 All-EASL Team Presented By Spalding

3 Apr

New Taipei Kings

Taoyuan Pauian Pilots

Hiroshima Dragonflies

Ryukyu Golden Kings Claim Japan’s Emperor’s Cup, Marks 2nd Straight Triumph for a B. LEAGUE EASL Team
Ryukyu Golden Kings Claim Japan’s Emperor’s Cup, Marks 2nd Straight Triumph for a B. LEAGUE EASL Team

16 Mar

Ryukyu Golden Kings

Hiroshima Takes EASL Final Four 2025 Title, Edges Taoyuan
Hiroshima Takes EASL Final Four 2025 Title, Edges Taoyuan

10 Mar

Hiroshima Dragonflies

Taoyuan Pauian Pilots

New Taipei Kings Defeat Ryukyu to Claim Third Place in EASL 2024-25 Season
New Taipei Kings Defeat Ryukyu to Claim Third Place in EASL 2024-25 Season

9 Mar

New Taipei Kings

Ryukyu Golden Kings

No Results Found

Please clear your search and try again.

The Latest Stats From the Game

View Stats

Get Social

Subscribe to our Newsletter and get the latest

Thank you! Your submission has been received!
Oops! Something went wrong.

Watch all the games Live & Free

Watch Now

Product Partners

Product Partners

Product Partners

Product Partners