Five brands join EASL partner roster ahead of Final Four

March 6, 2024

5 min

Five brands join EASL partner roster ahead of Final Four
Five brands join EASL partner roster ahead of Final Four

Written by EASL

Related Teams

No items found.

Deals agreed with Philippine Airlines, Dusit Thani Mactan Cebu Resort, TikTok, Anta and McDonald’s

WEDNESDAY, MARCH 6, HONG KONG SAR – Five blue-chip brands have signed partnerships with the East Asia Super League ahead of the season-ending Final Four in the Philippines on March 8-10.

Deals have been agreed with Philippines Airlines, Dusit Thani Mactan Cebu Resort, global social media platform TikTok, sportswear giant Anta, and McDonald’s in the quick-serve restaurant (QSR) category.

They join existing partner Spalding as EASL puts the finishing touches on this week’s Final Four in Lapu-Lapu City, Cebu.

Philippine Airlines, Dusit Thani Mactan Cebu Resort, and TikTok have been signed in the Official Partner sponsorship category. Anta, McDonald’s and Spalding are Product Partners, supplying the EASL Final Four event with sportswear, food and beverages, and basketballs, respectively.

Under the TikTok partnership, EASL is inviting basketball fans to join the #IntroChallenge on TikTok in the month of March. Fans are invited to post their best player callout “duet” alongside EASL’s official challenge video for a chance to win special prizes. Fans must use #BallForAll and #IntroChallenge in the video and follow @EASLofficial in order to qualify.

The historic, first-ever EASL Final Four officially starts this Thursday, March 7, with the Opening Press Conference at 11 a.m. at the Dusit Thani Mactan Cebu Resort. The press conference will also be streamed live on EASL’s YouTube channel.

All Final Four games are being played at the newly refurbished Hoops Dome in Lapu-Lapu City.

The Final Four semifinals take place on March 8, with Seoul SK Knights (Korean Basketball League) vs. Anyang Jung Kwan Jang Red Boosters (Korean Basketball League) tipping off at 5 p.m. (Philippines time), followed by Chiba Jets (B.LEAGUE) vs. New Taipei Kings (P. LEAGUE+) at 8 p.m.

The semifinals will determine who plays on Sunday, March 10 in the Third Place Game (4 p.m.) and Championship Game (7 p.m.).

Tickets for the Final Four are on sale now at

The EASL Final Four games will be broadcast and streamed live around the world by EASL’s partner media platforms: Cignal TV’s One Sports and One Sports+ channels in the Philippines; U-NEXT in Japan; SPOTV and SPOTV NOW in Korea and across Southeast Asia; Videoland in Taiwan; Zhibo8, NetEase, Jinan TV, and others in China; and on Courtside 1891 and EASL’s Facebook account in other markets.

About Anta 

ANTA is the third largest sportswear group in the world. ANTA Philippines has 41 locations throughout the country, with more stores set to open in 2024. Aside from supporting professional basketball, ANTA also nurtures young talent by supporting schools and through The ANTA Varsity Project (TAVP), a homegrown initiative that supports collegiate basketball programs. Additionally, ANTA fosters grassroots passion for the game with its annual Shock The Game Tournament, a unique 4-on-4 full-court basketball event held across the country.

About Dusit Thani Mactan Cebu Resort

Dusit Thani Mactan Cebu, situated on the picturesque shores of Mactan Island, offers a delightful blend of Thai hospitality and Filipino warmth. The luxury resort features well-appointed rooms and suites, a range of dining options, and extensive recreational facilities, making it a preferred destination for both leisure and business travellers.

About Philippine Airlines

Philippine Airlines (PAL) is the national flag carrier and only full-service network airline of the Philippines. As the first and longest serving commercial Airline in Asia, PAL’s fleet of Boeing, Airbus, and De Havilland aircraft operate out of hubs in Manila, Cebu, Clark, and Davao to 33 destinations in the Philippines, and direct flights to 39 destinations in Asia, North America, Australia, and the Middle East.

About Spalding

Since its inception in 1876, the Spalding brand has ensured that athletes around the world are using the best sports equipment. Spalding is a renowned manufacturer of basketball products that help athletes of all levels perform at their best.

About TikTok

TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. TikTok has long supported the sports community through campaigns like #BallForAll in the Philippines, which has brought the basketball community together and generated over 1.2 billion views.

Official Partners

Product Partners