The East Asia Super League (EASL) and Feedconstruct today announced a groundbreaking multi-year exclusive partnership dedicated to the distribution of official EASL sports data, audio & visual betting and gaming rights exclusively within the global betting and gambling industry. This collaboration marks a significant milestone in EASL's continued growth on the world stage, uniting two organizations bound by a shared commitment to excellence, innovation, and the future of sport.
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"We are thrilled to join forces with FeedConstruct in this landmark partnership," said EASL Chief Executive Officer Henry Kerins. "This collaboration reflects our deep commitment to ensuring that EASL's data reaches the world responsibly, accurately, and with the integrity our league demands. The demand for official, high-quality sports data continues to grow at an extraordinary pace, and we believe that aligning with a partner of FeedConstruct's caliber and global reputation accelerates our mission to elevate EASL's profile on a truly global scale. While we recognize the complexities and sensitivities surrounding the betting industry, we are committed to approaching this space thoughtfully and in full alignment with the standards and values of our league and its stakeholders. This is a partnership we are genuinely proud of."

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Under this partnership, EASL has granted Feedconstruct exclusive data collection, and data distribution rights for all EASL matches for betting and gambling purposes on a worldwide basis. The alliance kicks off at the EASL Finals — consisting of the final six games of the 2025-26 season — and runs through the conclusion of the 2028-29 campaign.

EASL is honored to partner with Feedconstruct, a global sports data and streaming technology company powering over 300 partners worldwide with real-time sports information, live streaming solutions, and a comprehensive suite of betting and iGaming tools. Beyond basketball, Feedconstruct's portfolio spans federations and leagues worldwide, including World Archery, World Curling, the Korean Handball League, the Korean Volleyball League, and several major esports titles.
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Narek Harutyunyan, CEO at FeedConstruct, commented on this partnership by stating that, "Signing a multi-year agreement with EASL is an important step for FeedConstruct. East Asia is a fast-growing region for sports, with strong fan engagement and increasing demand for quality content. Through this partnership, we aim to provide our partners with reliable access to EASL competitions across our global network."
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This partnership directly connects East Asian basketball with the global iGaming industry, empowering operators to capitalize on a highly engaged market that historically commands over 100 million viewers.

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This strategic acquisition reinforces FeedConstruct’s position as a trusted provider in sports data, streaming and technologies, bridging the gap between iGaming and the sports industry worldwide.